Laying Bricks (why you’ll start seeing more posts from me)

After following a link from hacker news I found this inspiring video called “Stacking Bricks" by Amy Hoy over at Unicorn Free. Wow. What she said just connected a bunch of dots for me. I highly recommend it if you’re interested in how companies like 37signals become successful. In retrospect it seems obvious, but it’s really not. Everyone looks at these successful bootstrapped companies and thinks it’s an overnight success, whereas that is so far from the truth.

You have to start small. There’s no way you can go directly from zero to success. Even with things like kickstarter and indiegogo, you can’t expect to get much money unless you already have a proven track record. How do you get a proven track record? Start small.

Some people start with open-source software. Others start with a successful blog. From there they move on to selling a book, teaching, or building a software product (or some combination). Each success builds up to the next one.

For example, imagine if I was to write a book right now (which I’ve considered). (Almost) no one would buy it - regardless of how good it was. Even if I gave it away for free it probably would go nowhere. Why? Because reading a book takes time, time is money, and no one has any reason to believe that I’m a good writer or my book would be worth anything.

There’s so much noise out there that people want proof something’s worth their time before they even look at it. That’s why reddit is so popular. That’s why hackernews is so popular. They act as filters on the fire-house that is the internet - adding a signal of what’s worth the time to look at right now. 

So, from now on I’m going to write more and make more high quality posts. I’ve been blogging somewhat for a long time and sharing some things, but I’ve been frustrated with the results. I didn’t understand the fundamental concept - the blog is the new resume.

If you like my blog, consider following me on tumblr, or subscribing to the feed, or following me on twitter. If you don’t like it, well, why are you still here?